University of Utah entrepreneur student Karoline Gregorian is turning her unique background, passion for fashion, and desire to empower women into a business as the founder of KaroChique.
KaroChique is a women’s fashion boutique. The company is fueled by Gregorian’s entrepreneurial spirit and a deep-seated love for the world of fashion. Her journey has been shaped by her exposure to diverse cultures and trends, including an admiration for European style cultivated during her childhood while living in Switzerland.
At the heart of KaroChique’s ethos lies an important mission: to embolden women to embrace their individuality and fortitude through an exquisite array of high-quality fashion apparel and accessories. With a fervent dedication to diversity and inclusivity, KaroChique endeavors to cultivate a community where every woman is not just welcomed but celebrated for her unique essence.
“I’ve always believed in the transformative power of fashion,” Gregorian said. “It’s not just about what you wear; it’s about how it makes you feel. Every stitch, every fabric, every design tells a story — a story of strength, resilience, and unyielding determination.”
KaroChique’s boutique offers a diverse range of clothing options suitable for casual outings, parties, and formal occasions, all curated with a distinct emphasis on timeless elegance and sophisticated style.
The journey of KaroChique mirrors Gregorian’s own odyssey of self-discovery and empowerment. Fueled by a passion for fashion and a fervent desire to empower others, Gregorian has meticulously curated a collection that speaks volumes about the resilience and strength inherent in every woman.
For Gregorian, the journey of entrepreneurship isn’t just about business; it’s a testament to her belief in the power of individuality and self-expression. It’s a tribute to the countless women who have dared to dream, to defy convention, and to carve their path in a world brimming with possibilities.
“Through KaroChique, I aspire to empower women to embrace their uniqueness, to stand tall in their authenticity, and to write their narrative with confidence and flair,” Gregorian said.
As KaroChique continues to flourish, it aims to expand its reach and become a prominent online destination for women seeking quality, style, and empowerment, with aspirations to establish collaborations with emerging designers and broaden its product offerings to cater to a diverse global audience, all while remaining steadfast in its commitment to fostering a community where every woman feels empowered, celebrated, and inspired.
Gregorian is majoring in entrepreneurship at the David Eccles School of Business through the Department of Entrepreneurship & Strategy, which offers a major, minor, certificate, and master’s in entrepreneurship.
“The entrepreneurship major has opened my mind to new ideas and helped me understand the ways to launch a company and grow a sustainable business that I can imagine running for many years,” Gregorian said. “I look forward to improving my company more with the lessons I’m learning.”
Learn more about KaroChique at: www.karochique.com
